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Snapchat is a photo-messaging app that allows its users to post temporary photos and videos. By temporary, it means that Snapchat will keep a post on a user’s account for 24 hours.
Snapchat is a collection of snaps you’ve taken throughout the day. It’s a fantastic way to curate moments for your followers to view on what you’ve been up to that day. Since its post has short lifespan, you need to make sure that your Snapchat followers are your most loyal ones who will engage and view your videos and/or photos throughout the day.
With such a short span, how does Snapchat followers stay engaged and interested in someone’s account?
- Keep ‘em coming – Since your posts will be deleted within 24 hours from the time you posted it, your followers need to feel the urge of viewing it lest they missed out on something important. For this reason, Snapchat is actually a great tool for marketing because it keeps your followers i.e. customers interested and a look out for what you’ll have in store next
- Be honest and genuine – People can see right through you if you’re pretending to be someone or something else. To curate yourself throughout the day requires dedication too, so if you’re not being true to yourself, sooner or later your “façade” is going to slip
- Advertise – You can’t search for other users on Snapchat via their usernames. So make sure you make full use of your other social networking sites to advertise about your Snapchat account and engage them to become your Snapchat followers.